About project
Summary: A digital transformation initiative for a local pre-school to build online presence, connect with nearby parents, and boost early admissions through smart marketing and design.
Period: 3 Months
Client: Bright Future Pre-School
Objective: To increase local awareness and generate new admission inquiries through digital marketing strategies and user-friendly communication tools.
Our Task Was
To design a parent-focused website, improve local discoverability, and run targeted ad campaigns to convert interest into enrollment inquiries.
Process
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Website Design – Built a colorful, user-friendly one-page website focused on parent concerns and preschool highlights.
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Google My Business Setup – Verified and optimized GMB listing with keywords, images, and reviews.
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Local Facebook Ads – Ran geo-targeted ads for parents aged 24–40 within a 10km radius.
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WhatsApp CTA Integration – Enabled instant parent communication via WhatsApp buttons on website and ads.
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Creative Campaigns – Designed child-friendly visuals and content to emotionally appeal to parents.
Result
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Websites live in just 10 days
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170% increase in local visibility via Google
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50+ admission inquiries through Facebook and WhatsApp
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35% ad-to-enquiry conversion rate
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GMB ranking in top 3 for “pre-school near me” searches
Conclusion
Swajay Digital successfully helped Bright Future Pre-School attract more families and stand out in a competitive market. The blend of local targeting, thoughtful content, and simple communication tools created a measurable boost in interest and admissions.