About project
Summary: Swajay Digital partnered with Horizon Spaces to design and execute a high-impact digital lead generation campaign for their premium high-rise residential launch in Pune.
Duration: 2 Months
Client: Horizon Spaces
Objective: Generate a steady stream of qualified leads for luxury flats by leveraging targeted digital advertising and conversion-optimized landing pages.
Our Task Was
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Develop a sleek, responsive landing page tailored to the premium audience
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Launch and manage Google and Facebook lead generation campaigns
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Continuously optimize ad creatives and lead capture forms through A/B testing
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Seamlessly integrate lead data with the client’s CRM and WhatsApp for timely follow-up
Process
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Designed a minimalistic, mobile-friendly landing page highlighting key property features and call-to-actions
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Created segmented Google and Facebook ad campaigns targeting prospective homebuyers based on demographics and interests
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Conducted A/B tests on form layouts and ad creatives to maximize lead capture rates
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Automated lead flow into Horizon Spaces’ CRM and set up WhatsApp alerts for immediate sales team engagement
Result
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Generated over 980 verified, high-quality leads within 2 months
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Achieved a cost per lead (CPL) of ₹125, 35% below the initial target
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Converted 20 site visits into confirmed property bookings prior to launch
Conclusion
Swajay Digital’s strategic approach and data-driven optimizations enabled Horizon Spaces to build strong pre-launch momentum, attracting qualified buyers efficiently and cost-effectively.