About project
Summary: A full-funnel digital marketing campaign designed to increase sales, reduce cart abandonment, and build brand visibility for a growing fashion eCommerce brand.
Duration: 4 Months
Client: Urban Vibe Apparel
Objective: To scale online sales through SEO, paid advertising, email automation, and website optimization while reducing customer drop-offs.
Our Task Was
To build and execute a growth-focused marketing strategy combining SEO, paid ads, and automation tailored for fashion eCommerce.
Process
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Website Audit & Optimization – Enhanced speed, mobile responsiveness, and product page layout.
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Google Shopping & Meta Ads – Created shopping campaigns and retargeting ads for abandoned carts.
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Email Automation – Set up welcome, abandoned cart, and loyalty email flows.
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SEO Implementation – Optimized category pages, added schema, improved metadata, and keyword targeting.
Result
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3.2× increase in monthly sales
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42% drop in cart abandonment
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Top 5 Google ranks for 10+ fashion keywords
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110% ROAS on ad spend
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40% email open rate, 12% click-through
Conclusion
Swajay Digital helped Urban Vibe transition from a struggling startup to a thriving online brand. Through a strategic mix of SEO, paid ads, and automation, we delivered measurable growth and long-term marketing infrastructure.